Vicinity- A Rewarding Experience!



I always get excited and proud when I am approached by local businesses to perform reviews or offer feedback for their services on my blog. Nothing could make me happier than sharing the team spirit of the business enterprises in my own city and becoming a tool in promoting their endeavours.

 And the story was no different when Vicinity contacted me to take a look at their program, which was launched in May of this year in Greater Toronto Area and across the province of Ontario.

 Vicinity logo Pic

What is Vicinity, you ask?

 Glad to answer that question- Vicinity is a loyalty program which is part of Rogers Communications and dedicated to the success of local businesses in Canada.  This program offers chances for small retail businesses to forge relationships with their customers by offering points when they transact business. If you are familiar with the workings of the loyalty cards like HBC reward points, President’s Choice points or Esso Extra points, then you would easily understand what Vicinity stands for. But there is a difference. Vicinity helps you as a customer to earn points when you dine or shop at small retail businesses like I went to Philly, Mabel’s Bakery, Gushi Japanese Street Food or Dark Horse Espresso Bar. Some of the other stores that they are currently partnered with this program include Tech Source Canada, Zen Spa and West End Comics. To see the full list of Toronto businesses (there are 100’s of them) that are in alliance with Vicinity, please visit their website.

 The advantage for the customer in using a Vicinity card is that he or she is recognized and rewarded for shopping and dining at the businesses in their neighbourhood.  The customer needs to use only one card which can be picked up from any participating local business and it can be used to collect rewards from all partnering stores in the Vicinity network. The rewards accounts can be accessed online or through the Vicinity mobile app for Android and iPhone smartphones.

 Aren’t you curious to find out whether that favorite store of yours is covered under the Vicinity network? Go take a peek at the list NOW! 


****Disclosure: I was provided with a pre-loaded Vicinity card for testing purposes. All opinions expressed here are my own and they are honest*****



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  • Reply
    24 September, 2013 at 11:36 am

    Sounds like a neat program!
    Meegs recently posted…not in my gloryMy Profile

  • Reply
    Missy Homemaker
    24 September, 2013 at 12:00 pm

    I love that you are doing local reviews. I think it’s so important to support our local businesses and opportunities.
    What a smart way for local businesses to team up and reward their customers.
    Missy Homemaker recently posted…Deliberate Motherhood-A ReviewMy Profile

  • Reply
    24 September, 2013 at 12:27 pm

    This looks great – I don’t think we have a program like this in the States.
    Bianca recently posted…Just Between Friends of Everett {Sept 27-29}My Profile

  • Reply
    24 September, 2013 at 12:43 pm

    Interesting program indeed. For sure you had fun!
    lalalapatricia recently posted…La mia AmicoMy Profile

  • Reply
    cindy b
    24 September, 2013 at 1:44 pm

    Sounds very interesting! Will have to check this out! Thank you so much for sharing!
    cindy b recently posted…Free Christmas Blogger EventMy Profile

  • Reply
    Rajesh P Koshy
    25 September, 2013 at 4:49 am

    Thanks for sharing this! Tempting to have one… But they are not in US yet 🙁

    • Reply
      25 September, 2013 at 10:01 am

      Look for FiveStars, they are the US counterpart!

      • Reply
        Rajesh P Koshy
        26 September, 2013 at 8:47 am

        Thanks JayH, Let me check 🙂

  • Reply
    TJ Sims
    25 September, 2013 at 2:10 pm

    Seems like a great program for promoting local business. Great post!!
    TJ Sims recently posted…Ingenuity Trio 3-in-1 High Chair – Whimsical Wonders Collection ReviewMy Profile

  • Reply
    Reasons to shop Local and support local business
    24 April, 2018 at 11:00 am

    […] RELATED: Vicinity- A Rewarding Experience […]

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